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FOR IMMEDIATE RELEASE
Future of Eyewear on Display: NOW Design Competition Finalists Announced
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Attendees to Vote on Visionary Designs at Vision Expo West, Leading to Grand Prize at Orlando 2026
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Norwalk, CT (September 8, 2025) – NOW by Vision Expo, the premier showcase celebrating innovation in eyewear, proudly announces the five finalists for its inaugural NOW Design Competition. With over 100 entries spanning design students to established industry professionals, selecting the finalists was a formidable challenge. Each submission showcased exceptional creativity, vision and potential to shape the future of the optical industry.
The five finalists, listed alphabetically, are:
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1. ARCATURA by David Minich
2. LUMEN VANTAGE by Rosebell Gicheru
3. ORBIT PROGRESSIVES by Jennifer Wicks
4. SEE BEYOND by Haoxuan Huang
5. THE CINEMATIC FRAME by Dohn Ash
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Finalist designs and project descriptions will be showcased at Vision Expo West 2025 in the NOW Pavilion (Booth P22015) from September 18-20, where attendees can preview the entries and vote for their favorites. These finalists will be displayed alongside the NOW Award 2025 winners. After the show, the NOW creative team will make the final selection. The Grand Prize winner will be announced on Thursday, January 15, and their design will be featured in the NOW Trends Showcase at Vision Expo in Orlando from March 12-14, 2026, a platform dedicated to spotlighting the most innovative eyewear designs.
“The NOW Design Competition celebrates bold thinkers who dare to reimagine what eyewear can be. It is about ideas that challenge, inspire and shape the future of eyewear. With over 100 applications received, the selection process was both inspiring and challenging, reflecting the incredible talent driving our industry forward,” said Nico Roseillier, Director and Creator of NOW, and Owner of UN-TI-TLED Creative Agency.
Launched in collaboration with The Vision Council and the Accessories Council, the competition theme “Visionaries of Tomorrow”, reinforced NOW’s commitment to elevating eyewear as a form of cultural and technological expression.
Grand Prize Includes:
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- Hotel and airfare to attend Vision Expo 2026
- A feature in AC Magazine and other prominent trade publications
- Creative consultation with UN-TI-TLED Creative Agency
- Exclusive mentorship opportunities with leading designers and brands
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To see the finalists on display and more information on Vision Expo West, including exhibitors, events, and course lists, visit: https://west.visionexpo.com/.
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Media Contacts:
Emily Rocca
Marketing Director
Jen Cullen Williams
Public Relations
About Vision Expo
Vision
Expo East and West are trade-only conferences and exhibitions for eyecare and eyewear presented by co-owners RX and The Vision Council. Vision Expo is the most comprehensive event for the entire Vision community, built for the industry by the industry. The only balance of conference and exhibition to learn from industry pioneers, explore cutting-edge advancements, and gain a new perspective on the future of eyewear. In the Vision Expo Exhibit Hall, eyecare providers can discover fashion trends, interact with new technologies and access innovative products and services. The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance to enhance overall patient care. For more information on Vision Expo, visit v
isionexpo.com and follow Vision Expo’s social media channels, Facebook
, Twitter,
Instagram,
TikTok, and
LinkedIn.
Vision Expo images can be found HERE and new logo can be found HERE
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About The Vision Council
The Vision Council brings the power of sight to all through education, government relations, research and technical standards. A leading advocate for the optical industry, the association positions its members to deliver the eyewear and eyecare people need to look and feel their best. Vital to health, independence and safety, better vision leads to better lives. Learn more at
thevisioncouncil.org.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit
www.rxglobal.com.
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